Outdoor Lab is pleased to unveil a new brand image unifying all three partners under one shared style guide. Over the past two months, the Outdoor Lab Foundation alongside the staff at Windy Peak and Mount Blue Sky crafted our new look and feel. The process was flawlessly executed by our creative lead graphic designer Tiffany Huisenga. As a contract project manager, Tiffany was able to bring all our ideas and desires into a suite of images that we can use as a collective for many years to come.

The partnership wanted to make this change to simultaneously honor the past while recognizing the importance of positioning Outdoor Lab as a more contemporary and accessible place for all students growing up in Jeffco. Moreover, we wanted to give each campus and the Foundation their own symbols and badges to stand out as individual entities while also operating under one brand guide that signifies the strong bond we all share to provide transformative outdoor experiences for all Jeffco students.

The logos, badges, and symbology that you will find below are our final products. The frames below help to explain some of the thought and meaning behind each logo and badge.